I am also going to send you the Scientific Advertising eBook written by Claude C. Hopkins
It Is The Book Recommended by More Advertising Geniuses Than Any Other.
Marketing Genius, Jay Abraham, said he has read this book more than 60 times and felt it was the impetus to launch his career as one of the most sought after and respected marketers.
David Ogilvy wrote an introduction to the 1960 edition of Scientific Advertising, published by Crown Publishing, New York. In part, he said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”